At the beginning of any communication effort, brands define a company’s history and messages.
Digital technologies are changing the way consumers interact with products and services. Brands today have to recognize customers as people and not as passive users. One Crooked Tree deals with branding trying to understand how these can live online and off-line.
The strategy with which we deal with branding allows us to create and bring to life brands in the digital environment, marrying creativity, research, design and business objectives. When we understand what problems a company solves, we can define the digital vision for that brand and translate it into successful products, services and campaigns.